Any glamourous screen siren worth their salt was linked with a cosmetic product of some sort, be it Lux Soap (Marilyn Monroe and Sophia Loren) or perfume (Ingrid Berman and Audrey Hepburn to name but two) and the trend continues today.
I do not like the majority of 'celebrity' endorsements of late (no reflection on the products) and in particular I loathe the Nicole Kidman/Chanel No 5 ad ... it just makes me cringe every time I see it and hear her say "I'm a dancer" (Arrrghhh!). To me she just has no cachet at all and the same goes, maybe moreso, for another Chanel No 5 endorser, Keira Knightly - well at least she had the sense not to submit us to her atrocious gummy gurn on the ads! In fact, I think that the only recent'ish Chanel/celeb ad that I liked was the Coco/Vanessa Paradis birdcage one.
Not only was Gene the 'leading lady' in this advert, but she was the inspiration for the creation of 'Ooh-La Noir' by Chopard, which is still a classic today!
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